Head of Growth, Crypto Casino & Sportsbook

November 13, 2023
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Job Description

As the Head of Growth, you will play a pivotal role in driving the success of our Crypto Casino & Sportsbook brand. The ideal candidate is a growth-focused leader with hands-on marketing expertise in the gaming sector. You will be responsible for developing and executing strategies that enhance brand visibility, drive customer growth and retention, and contribute significantly to revenue growth.


  • Strategic Growth Leadership: Develop and execute growth strategies that align with business objectives with a focus on customer acquisition and retention, affiliate and strategic partnerships, and SEO and paid marketing.
  • Customer Acquisition and Conversion: Optimise the customer acquisition funnel to increase conversion rates at every stage, measuring success through improvements in growth, conversion rates, and customer retention.
  • Multi-Channel Marketing: Create and manage marketing strategies across multiple channels, including paid, SEO, affiliate, and partnerships, ensuring a cohesive omni-channel customer experience.
  • Market Dominance: Drive innovative marketing campaigns and strategies that outperform industry competitors to boost customer engagement and conversions.
  • Team Management: Collaborate and inspire a high-performing marketing team encompassing CRM, Retention, Social Media, Community Management, Affiliate, and Influencer Partnerships.
  • Industry Networking: Cultivate influential relationships within the betting, gaming, and crypto industries, advocating for our products and services to drive growth and market dominance


  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Extensive experience in crafting brand strategies from inception to execution.
  • Proficiency in planning and implementing effective marketing strategies, with a strong understanding of cryptocurrencies and online gaming.
  • Familiarity with PR and global media strategies, especially in the tech and gaming sectors.
  • Excellent written and verbal communication skills.
  • Creative thinker with the ability to generate innovative ideas and concepts.
  • Strong attention to detail and the ability to multitask in a fast-paced environment.

Additional information

Highly Desired Knowledge And Experience:

  • Growth Marketing : Extensive experience in growth roles, with a track record of achieving results in the betting, casino, and gaming space.
  • Performance Focus: Deep understanding of marketing metrics, including lead conversion rates and organic search rankings.
  • Betting and Gaming Industry Expertise : Background in the betting and gaming industry.