As the Head of Growth, you will play a pivotal role in driving the success of our Crypto Casino & Sportsbook brand. The ideal candidate is a growth-focused leader with hands-on marketing expertise in the gaming sector. You will be responsible for developing and executing strategies that enhance brand visibility, drive customer growth and retention, and contribute significantly to revenue growth.
- Strategic Growth Leadership: Develop and execute growth strategies that align with business objectives with a focus on customer acquisition and retention, affiliate and strategic partnerships, and SEO and paid marketing.
- Customer Acquisition and Conversion: Optimise the customer acquisition funnel to increase conversion rates at every stage, measuring success through improvements in growth, conversion rates, and customer retention.
- Multi-Channel Marketing: Create and manage marketing strategies across multiple channels, including paid, SEO, affiliate, and partnerships, ensuring a cohesive omni-channel customer experience.
- Market Dominance: Drive innovative marketing campaigns and strategies that outperform industry competitors to boost customer engagement and conversions.
- Team Management: Collaborate and inspire a high-performing marketing team encompassing CRM, Retention, Social Media, Community Management, Affiliate, and Influencer Partnerships.
- Industry Networking: Cultivate influential relationships within the betting, gaming, and crypto industries, advocating for our products and services to drive growth and market dominance
- Bachelor’s degree in Marketing, Communications, or a related field.
- Extensive experience in crafting brand strategies from inception to execution.
- Proficiency in planning and implementing effective marketing strategies, with a strong understanding of cryptocurrencies and online gaming.
- Familiarity with PR and global media strategies, especially in the tech and gaming sectors.
- Excellent written and verbal communication skills.
- Creative thinker with the ability to generate innovative ideas and concepts.
- Strong attention to detail and the ability to multitask in a fast-paced environment.
Highly Desired Knowledge And Experience:
- Growth Marketing : Extensive experience in growth roles, with a track record of achieving results in the betting, casino, and gaming space.
- Performance Focus: Deep understanding of marketing metrics, including lead conversion rates and organic search rankings.
- Betting and Gaming Industry Expertise : Background in the betting and gaming industry.